3.11 presentation
v Presentations: -
Ø Microsoft PowerPoint is a presentation
software that allows users to create professional and visually attractive
slide-based presentations.
Ø PowerPoint is widely used in education,
business, seminars, training, and personal projects to present information in
an easy-to-understand and engaging way.
Ø A PowerPoint presentation is made up of
slides, where each slide can contain text, images, charts, tables, audio,
video, and graphics.
Ø PowerPoint also provides design themes,
animations, and transitions that make presentations more dynamic and effective
v PowerPoint Presentation Design: -
Ø A well-designed presentation makes
information easier to understand, captures the audience’s attention, and
ensures clarity.
Ø PowerPoint introduced professional design
themes, color schemes, and SmartArt graphics, which allow users to create
visually appealing slides without requiring advanced design skills.
Ø Following steps to create PowerPoint Design
1.
Slide Layout
and Structure: -
·
Consistent
Layout: Use Slide
Master to maintain consistency in fonts, colors, and placement of logos.
·
Clear
Titles: Every slide
should have a clear, descriptive title.
·
Bullet
Points: Avoid
lengthy paragraphs. Use concise bullet points for key messages.
2. Design Principles: -
·
Font Choice:
a.
Use readable
fonts (e.g., Arial, Calibri).
b.
Font size:
Minimum 24pt for text.
·
Color
Scheme:
a.
Use
contrasting colors for background and text.
b.
Avoid using
too many colors, stick to a consistent palette.
3. Visuals and Multimedia: -
·
Images:
a.
Use higher
solution images.
b.
Avoid
overusing clipart.
·
Charts & Graphs:
a.
Keep them simple and clearly
labeled.
b.
Highlight key data points.
·
Multimedia:
a.
Embed videos or sound clips
carefully.
b.
Test playback on the
presentation machine.
4. Slide Transitions & Animations: -
·
Use subtle transitions (e.g.,
Fade).
·
Don’t overuse animations, use
them purposefully to emphasize points.
v Transitions: -
Ø
Slide
transitions in PowerPoint are the visual effects applied when moving from one
slide to another during a presentation.
Ø
They enhance
the flow of a presentation by making the shift between slides more engaging and
professional.
Ø
Transitions
can be subtle, like “Fade,” or more dynamic, like “Wipe” or “Checkerboard.”
Ø
The
importance of transitions lies in their ability to maintain audience attention
and emphasize key points.
Ø
Following steps
to create PowerPoint Transition: -
·
Open your
presentation in PowerPoint.
·
Select the
slide you want to apply a transition to.
·
Go to the
Animations tab in the Ribbon.
·
In the
Transition to This Slide group, choose from various transition effects (e.g.,
Fade, Push, Wipe).
·
Click the
desired transition effect to apply it.
Some of Transition Options: -
1.
Effect
Options:
·
Customize
direction and style (e.g., from Left, Right, Top, Bottom).
2.
Advance
Slide:
·
On mouse
click (default).
·
Automatically
after a set duration (useful for self-running presentations).
·
Set time in
the After field (e.g., 5 seconds).
v Multimedia Integration: -
Ø Multimedia integration in PowerPoint refers
to the use of adding different media elements such as text, images, audio,
video, and animations to enrich a presentation.
Ø It transforms a simple slide show into an
interactive and engaging communication tool.
Ø The significance of multimedia lies in its
ability to appeal to multiple senses, making information more memorable and
impactful.
Ø Following are some steps to create PowerPoint
Multimedia Integration
1.
Inserting
Images: -
·
Open
PowerPoint and select the desired slide.
·
Go to the
Insert tab → Click Picture → Choose an image file from your computer.
·
Adjust the
image size and position as needed.
2.
Adding Audio:
-
·
Select the
slide where you want to add audio.
·
Go to Insert
tab → Click Sound → Select “Sound from File”.
·
Choose an
audio file (e.g., MP3, WAV).
·
Set the
sound playback options:
i.
Automatically
when the slide opens.
ii.
Play when
clicked.
3.
Embedding
Video: -
·
Go to the
Insert tab → Click Movie and Sound → Select “Movie from File”.
·
Choose a
video file (e.g., AVI, WMV).
·
Set playback
options:
i.
Automatically
play.
ii.
Play when
clicked. Loop until stopped.
4.
Using
Animations: -
·
Select the
object (text, image, shape) you want to animate.
·
Go to the
Animations tab.
·
Select an
animation effect (e.g., Appear, Fly In, Fade).
·
Customize
timing and effect options as needed.
v
Enterprise
Software:
Ø ERP (Enterprise Resource Planning) software
modules are integrated components that manage specific business processes
within a single, centralized system, offering benefits like streamlined
operations, improved data accuracy, and real time visibility across the
enterprise.
Ø Basic modules often include Financial
Management, which handles accounting and financial reporting; Human Resources
(HR), for managing personnel; Procurement, for purchasing goods and services;
and Supply Chain Management, which tracks goods from suppliers to customers.
Ø The core benefit of an ERP system is its
unified platform that automates processes, reduces errors and redundancies, and
provides crucial data for strategic decision making.
Common Basic ERP Modules
·
Financial
Management: Manages
accounting, accounts payable and receivable, financial reporting, and overall
cash flow.
·
Human
Resources (HR)/Human Capital Management: Handles payroll, employee data, talent management, and other HR
functions.
·
Procurement: Manages the purchasing of goods and services
from suppliers.
·
Supply Chain
Management: Oversees the
flow of goods from suppliers through manufacturing to customers.
·
Inventory
Management: Automates
inventory tracking, reduces handling costs, and optimizes stock levels.
·
Customer
Relationship Management (CRM):
While sometimes a frontoffice tool, it's integrated into ERPs to provide a
holistic view of customer interactions and sales.
Key Benefits of ERP Modules: -
·
Streamlined
Operations: Automates
workflows and integrates business processes across different departments,
leading to increased efficiency.
·
Enhanced
Data Accuracy: Creates a
single, unified database, eliminating data inconsistencies and reducing errors.
·
Real time
Visibility: Provides a
centralized dashboard with real time data, giving leaders an instant, enterprise-wide
view of operations and performance.
·
Improved
Decision Making: Delivers
accurate, upto date data for better strategic planning and informed decision
making.
·
Reduced
Costs: Simplifies
IT infrastructure by replacing multiple systems with one, lowering maintenance
and support costs.
·
Better
Communication: Fosters
seamless communication and collaboration between departments by breaking down
information silos.
v
CRM: Customer interaction management: -
Ø Customer Relationship Management (CRM) is a
business strategy and technology driven approach that focuses on building,
managing, and improving interactions with customers.
Ø It involves collecting, storing, and
analyzing customer data to strengthen relationships, improve customer
satisfaction, and increase business profitability.
Ø CRM is supported by specialized software
systems that integrate sales, marketing, and customer service functions into
one platform.
Ø The importance of CRM lies in its ability to
transform raw customer information into actionable insights.
Ø For example, businesses can track customer
purchase history, preferences, and feedback, which helps in designing
personalized marketing campaigns, offering relevant products, and improving
after sales support. This leads to higher customer loyalty, repeat purchases,
and long-term profitability.
Ø CRM not only improves efficiency but also
builds trust and long-lasting relationships, giving businesses a competitive
edge in today’s customer centric marketplace.
Features of CRM Software: -
1.
Customer
Data Management: - Stores
detailed information about customers such as contact details, purchase history,
and preferences.
2.
Sales and
Marketing Automation: - Helps in
tracking leads, sending promotional emails, and managing campaigns.
3.
Customer
Support: - Provides
helpdesk and ticketing systems to resolve customer queries efficiently.
4.
Analytics
and Reporting: - Generates
insights about customer behavior, sales trends, and performance metrics.
5.
Integration: - Connects with other applications like
ERP, social media, and ecommerce platforms.
Benefits of CRM Software in Business:
·
Builds
stronger customer relationships by offering personalized experiences.
·
Increases
sales by identifying opportunities and automating follow-ups.
·
Enhances
customer service through quick response and problem resolution.
·
Improves
decision making using real time data analysis.
·
Supports
customer retention with loyalty programs and feedback management.
v DBMS: Use cases in business operations: -
Ø
A Database
Management System (DBMS) is software that enables the creation, organization,
retrieval, and management of data in a structured way.
Ø
In modern
businesses, data is considered a critical asset, and DBMS plays a central role
in storing and processing this data efficiently.
Role of DBMS in Business Operations:
1.
Centralized
Data Management: -DBMS
stores data in one place, reducing duplication and inconsistencies.
2.
Data
Security and Integrity: -Ensures
authorized access, backups, and recovery.
3.
Efficient
Decision Making: -Provides
tools for data analysis, reporting, and forecasting.
4.
Scalability: -Handles growing volumes of data as
business expands.
Use Cases of DBMS in Business:
·
Banking
& Finance: DBMS is
used to maintain customer accounts, transactions, loan records, and fraud
detection systems. For example, every ATM transaction is recorded and updated
in real time.
·
Retail &
Ecommerce: Businesses
like Amazon use DBMS to track inventory, process orders, manage product
catalogs, and analyze customer buying patterns.
·
Healthcare: Hospitals use DBMS to manage patient
records, treatment histories, billing, and scheduling.
·
Human
Resource Management (HRM): Companies
maintain employee databases for payroll, attendance, and performance
management.
·
Supply Chain
Management (SCM): DBMS
supports tracking of goods from suppliers to customers, ensuring timely
deliveries.
v
Software as
a Service (SaaS):
Ø Software as a Service (SaaS) is a cloud-based
software delivery model in which applications are hosted by a service provider
and made available to customers over the internet.
Ø Instead of installing and maintaining
software on individual computers or servers, businesses can access applications
through a web browser by paying a subscription fee.
Ø Examples include Google Workspace, Microsoft
365, Salesforce, and Zoom.
Features of SaaS:
1.
OnDemand
Access:
Applications are available anytime, anywhere through the internet.
2.
Subscription
Based Pricing: Users pay
monthly or annually rather than purchasing licenses upfront.
3.
Automatic
Updates: The service
provider manages upgrades and patches without user intervention.
4.
Scalability: Resources and services can be scaled up or
down easily depending on business needs.
5.
Multi
Tenancy: A single
instance of the software serves multiple customers securely.
Benefits of SaaS in Business:
·
Cost
Efficiency: Reduces
expenses on hardware, software licenses, and IT maintenance.
·
Flexibility: Employees can work remotely and collaborate
in real time.
·
Faster
Deployment: SaaS
applications are ready to use immediately without lengthy installations.
·
Enhanced
Collaboration: Tools like
Google Docs or Microsoft Teams support teamwork and communication.
·
Focus on
Core Business: IT teams
spend less time managing software and more time on strategic tasks.
